Cleo by Damiva
Damiva was founded by two people – Chia Chia Sun, CEO, and Gardiner Smith, President – who have a lot in common. They’re business and personal partners who are pharmaceutical business executives and share a passion for making healthy products for women’s health.
Damiva started when Chia Chia was shocked to discover how few products exist for peri-menopause and menopause. When she found out that 85% of women in menopause have vaginal dryness and that the dryness worsens over time, her obvious question was: “What would I use for the next 30 years?” She wanted a product that was safe, chemical free and hormone free, and when she realized that no such product existed, Chia Chia and Gardiner decided they would remedy the situation.
Damiva’s first product, Mae, was born out of Chia Chia’s personal search for a safe and effective vaginal moisturizer formulated especially for women for safe, long-term use. A successful appearance on the reality TV show Dragons’ Den created nation-wide interest, and Damiva products are now stocked at top pharmacies across North America.
Breaking the silence
When Chia Chia – who is trained in epidemiology and cancer genetics – first researched vaginal dryness, she found scientific articles that quoted the incidence as anywhere between 6% to 40% of women. Yet when she talked to menopausal women, they all told her, “Of course we have vaginal dryness”. Finally, she found an article written by Huang et al., in the scientific journal Menopause, which studied women between the ages of 55 and 75 and discovered that 85% of post-menopausal women have vaginal dryness symptoms.